Ravve.Beauty is the Instagram redefining beauty standards

Meet the duo behind the Instagram celebrating alternative beauty

August 8, 2018

Jules and Gebs are the duo behind the cult Instagram account RavveBeauty. Polar opposites in style (Jules lives in heels whilst Gebs is a self-proclaimed sneaker-head), the two friends are united in their appreciation for diverse beauty. Working in New York City by day, and posting alternative beauty on RavveBeauty by night, the duo created a space where all types of beauty are welcome and celebrated. We caught up with the pair to find out more about their account, their favourite alternative beauty trends and more.

Hey Jules and Gebs, tell us a little bit about RavveBeauty

RavveBeauty is about celebrating alternative beauty. We want to show people that beauty isn’t normative and there are many options. We also want people to have an open mind, to make them stop and consider… to think… to accept. The images we curate are lowkey militant because we want people to go ahead and wear too much makeup or nothing at all and know you’ll look bomb anyways... shave your head or get that tattoo you think you’re too old for and wear it with pride.

“Wear too much makeup or nothing at all and know you’ll look bomb anyways... shave your head or get that tattoo you think you’re too old for and wear it with pride.”

How did you come up with the name RavveBeauty?

We came up with the name because it was initially about beauty that you find at raves: a community to celebrate the beauty underground. We initially wanted to call it RaveBeauty but ended up doubling the v because rave was already taken. We’re not mad though because we think that vv gives it a particular emotion, like a place only the underground could find.

 

What’s one of the coolest things that has happened since you started this account?

Our community is very engaged. And the coolest thing is how they reach out to us telling us they have felt beautiful for the first time. They feel like they have a place now where they belong.

We do occasionally start beauty wars and we’re okay with that if we instigate conversation. One time we posted an amazing picture of a neck tattoo by an artist called @soto.gang that said “god is a woman” and it was tattooed right in the middle of someone’s neck like a punch in the throat and people went crazy. We got trolled and our community jumped in and started an epic battle and we watched it with a smile because, you know, maybe god is a woman.

I love how RavveBeauty celebrates all kinds of beauty and not just what’s been normalised by media. What do you wish more people would know about beauty today?

We love that Instagram is blurring the line between real and fake. A few years ago, the beauty conversation was polarized between “natural beauty” and surgical or photoshopped beauty. It was considered better to be natural and if you weren’t born with it you’d go for surgery or photoshop but would also try your best to make it look as real as possible.  

 

Today discussing what’s real and fake in beauty is totally irrelevant and that’s because of Instagram. Think makeup tricks, lighting cases, filters, retouching apps… Everything on Instagram presents a kind of alteration. And so because you can never know what’s real or fake, you start looking at beauty as a set of digital self-creation skills.

“So because you can never know what’s real or fake, you start looking at beauty as a set of digital self-creation skills.”

Some people think Instagram has made the beauty conversation more superficial and fake.

We disagree. We think Instagram has shifted the conversation from genetic luck to the power of the imagination. It’s much more democratic that way. Instagram is the space between genetic blessing and surgery where people can experiment with their look and push their own boundaries with every picture they post.

“We think that Instagram has shifted the conversation from genetic luck to the power of the imagination. It’s much more democratic that way.”

We want people to know that beauty isn’t defined by what companies tell you it is. Each person should feel beautiful with every expression of their beauty. It isn’t just what we’re genetically blessed with, it’s whatever we’re born with and everyone is born with their own beauty. And we want to celebrate that.

 

Who are your beauty icons and why?

Two years ago we would have answered differently. We were programmed by our environment...commercials...what companies told us who beauty icons should be. Creating this community opened our eyes. It made us appreciate every person who has the courage to experiment, explore, and share their art. So today, we have to say that our beauty icon is every individual who shares their art. They are helping shape the future of beauty and we’re here for it.  

“Creating this community opened our eyes… Our beauty icon is every individual who shares their art. They are helping shape the future of beauty and we’re here for it.”

What’s your favourite underground beauty look?

Gebs: Really love the nose and lip jewelry

Jules: Obsessed with heterochromia

 

What was the last show or movie you watched?

Gebs: Ink Masters
Jules: Last move I saw was Hereditary

Who should we follow on Instagram?

Through RavveBeauty we’ve had the opportunity to connect with people who are influencing the new definition of beauty. Our platform is for them, the beauty underground who rejects the idea that beauty is either 100% real or fake.

As curators, we’re now looking at a new spectrum of beauty on Instagram. Our message to our community is go ahead and embrace the definition of beauty that makes you feel good and powerful. Here are some of our favourites across the beauty spectrum:

Real real beauty: raw and unfiltered beauty (like @peterdevito)
Fake real beauty: realistic but digitally enhanced (mostly professional beauty influencers)
Real fake beauty: mostly enhanced but completely transparent about it (like @lizagysevskaya)
Fake fake beauty: artistic creations that doesn’t even try to look real (like @sarashakeel)
Digital native beauty: digital influencer avatars with a brain and a heart, born on Instagram but inspiring their followers to make the real world a more beautiful place (like @shudu.gram and @lilmiquela).

 

What’s something your followers would be surprised to know about you in real life?

Surprise #1: We work pretty serious corporate jobs but we’re not going to elaborate on that part because it definitely makes us lose some underground cred.

Surprise #2: We disagree on what’s cool a lot! But when we do agree, the content is so spot on.  We believe it’s this dynamic that keeps us sharp and relevant.

Surprise #3:  We think we look pretty ordinary. We would not make the cut for our account. Maybe one day.

Where can we keep up with your content?

@RavveBeauty