Inez-Naomi-Purple

Get to know Inez Naomi, the stylist to the stars

Inez Naomi talks aesthetics, artists and American Horror Story

January 16, 2019

Based in Rotterdam in The Netherlands, Inez Naomi is the owner of fashion label and creative studio Studio.Inca, a fashion designer and a stylist to the stars including singer, songwriter and producer Sevdaliza. We asked the fashion extraordinaire about her proudest moments, fashion must-haves and much more here.

Hey Inez, what’s been your proudest moment at work and why?

My proudest moment would be styling Sevdaliza in full Givenchy for the afterparty of their fashion show during fashion week. Having an invite with my name on it felt kinda cool. I wouldn’t be me if I didn’t have two proud moments: I’ve recently launched STUDIO INCA, a creative studio for concept, styling and fashion design. Proud!

“My proudest moment would be styling Sevdaliza in full Givenchy for the fashion week afterparty.”


“Next to high end brands, I also really love to give young designers a stage. We’ve worked with a lot of very creative designers for custom pieces.”

What’s it like working with an artist, for example Sevdaliza?

When working for an artist, you create an aesthetic together. It’s different to working with models or for ads, as artists have a persona and story that needs to be told visually. This makes the process a lot deeper and it can be an ongoing thing if they’re touring. Preparing for a tour starts with setting the right mood and vision together with the artist. After this research I’m ready to contact designers and PR agencies from all over the world. Next to high end brands, I also love to give young designers a stage. We’ve worked with a lot of very creative designers for custom pieces. Help each other grow!

“Preparing for a tour starts with setting the right mood and vision together with the artist.”


Where do you get your inspiration as a stylist?

I know this sounds vague, but for me inspiration comes from situations in everyday life that in my head form a small story or concept. These stories create a certain image, vibe or color scheme in my mind. Of course I get inspired by the tons of beautiful work on Instagram or a nice exhibition, but the core of my inspiration comes to me as a feeling rather than an actual place or thing. I get inspired by seemingly ugly things, such as a random haircut or someone with a tacky clothing style. I often imagine how I’d translate that into an aesthetically appealing visual. My work has quite a narrative approach, so I guess that’s where this comes from.

“I get inspired by seemingly ugly things, such as a random haircut or someone with a tacky clothing style.”


What are your favourite fashion trends right now?

I’m really into co-ord suits lately, and mixing them up with a shiny animal top of some sort. I’m also a sucker for snakeskin prints, however I’m afraid I’m gonna hate them because you see this everywhere now. I also really love clip-on earrings. I mostly buy them at flea markets (thank you old grannies!) but recently bought super cool ones at Live To Express. I used to have stretched ears when I was 16 and in my punk phase so they never really grew back to normal and I can’t wear normal earrings. Hooray for clip-ons.

“I think I am sort of a mutated version of the 40’s, 80’s, 90’s and 00’s.”

What’s your favourite fashion era?

Gosh, I think I am sort of a mutated version of the 40’s, 80’s, 90’s and 00’s.


Who are your fashion icons?

Cher, Paris Hilton in 00’s and Lady Gaga in American Horror Story the “Hotel” season.

“My fashion icons are Cher, Paris Hilton in 00’s and Lady Gaga in American Horror Story the “Hotel” season.”

How would you describe your personal style?

Colorful, a lot of prints and a little tacky but in a chic way. As I said, I am a mix of different eras, but without being playing dress up. I live in the present!

What’s your favourite styling tip?

Always dress according to how you feel. That way your outfit will always look at its best. Sometimes I can change 4 times a day because when my mood changes, I feel like changing outfits.


What’s your advice for younger people looking to break into the fashion industry?

Don’t let any setback get you down. You will get a lot of promises that won’t be kept or other though bumps in your road, but remember that those moments really do make you stronger. Keep planting seeds while you are working your way up, in the long run you will be able to harvest them and gain from all the seemingly small steps you’ve made. Stay true to who you are and just work your ass off!

“My advice is stay true to who you are and just work your ass off!”

What Instagram accounts should we follow right now?

I really love the vibe of photographer Nadia Lee Cohen. @fashionsecrets93 posts awesome curated amazon products, a real treat to follow. Last but not least @uglydesign, the name says it all and I love the weird stuff!


What song have you got on repeat?

‘Good enough' from XXYYXX. They’ve released their only album in 2012 and I somehow always get back to those songs on repeat. It’s spacey with deep vocals, I really like working in my studio with this vibe in the background.

Where can we see more of your work?

On www.ineznaomi.com you can find my work as a stylist  and www.studio-inca.com you can find what we do in the studio. You can follow me on Instagram here.