__s____o-Profile

Cat Morrison a.k.a. __s____o is the Internet’s Foremost Art Curator

Meet Cat Morrison, the curator behind your favourite art Instagram

January 15, 2019

In 2015, Art Director and Curator Cat Morrison launched her dream-like, ultra-aesthetic Instagram account __s____o as a place to try her hand at digital curation. Fast forward to 2019, and __s____o is one of the most influential art accounts on Instagram with 134,000+ followers and counting. We caught up with the talented Curator on everything from the story behind the account to her dream collaborators here.

Hey Cat, what does __s____o mean?

It's the word so, I like the word, I like how frequently it appears in the English language.

“It's the word so, I like the word, I like how frequently it appears in the English language.”


What’s something cool that’s happened since you started __s____o?

It was cool that it grew a following! Which I really never expected at all.

“It was cool that it grew a following! Which I really never expected at all.”

What are some of your career highlights as an art director / curator?

Earlier in 2018 I curated my first art show in Tel Aviv, Israel which was a momentous highlight.
But I guess every opportunity to work and do what I love is a highlight for me for sure.

“Earlier in 2018 I curated my first art show in Tel Aviv.”


What’s your most prized possession?

I’m not sure I have any prized possessions, my bed is definitely my favourite physical object though.

“I’m not sure I have any prized possessions, my bed is definitely my favourite physical object though.”

What fashion or art items would you buy if money were no object?

I’d buy and live in the Farnsworth house

What song (or album) do you have on repeat right now?

Smooth FM

What is one thing that is seriously underrated?

Smooth FM

What would be your dream team to collaborate with?

I’d like to work alongside @maggieontherocks at some point.

“I’d like to work alongside @maggieon therocks at some point.”

What’s next for you?

More travel potentially, I’m playing things by ear at the moment though.

Where can we see more of your incredible eye?

@__s____o and @palmheightsgc